
Google Ads Management

Google Ads is one of the most effective forms of digital advertising, but it can be challenging to manage.
Unexperienced users can waste a huge amount of money with minimum results.
No matter what your Google Ads budget is, our goal is to get you the maximum number of relevant clicks possible. To do that, we need to make sure your ads appear for the keywords that are most likely to bring you more customers.
How Google Ads work
Google Ads, also known as Pay-per-Click (PPC), AdWords, etc., are digital advertising published on Google’s platform, aiming to display your company on a search engine’s results page.
When someone enters a term (i.e. keyword) into a search engine like Google, companies have the opportunity to bid on having their advertisements displayed on the search results page.
The company that bids the highest price for the click usually gets placed at the top of the page. And the top position gets the highest number of clicks.
How much does Google Ads cost?
Opening a Google Ads account is free but requires expertise to configure it properly.
Google Ads is a pay-per-click (PPC) advertising platform, which means that advertisers only pay when someone clicks on their ad.
How much does it cost each time someone clicks on a Google Ad?
An auction process for each keyword or phrase determines each click’s price. If there are many companies bidding for the same phrase, then the cost per click will tend to be much higher. If there are only a few companies bidding on a phrase, then the cost can be very low.
Our approach
About Google Ads campaigns
Google offers a variety of campaign types to help you reach your advertising goals. The right campaign type for you will depend on your business goals, budget, and target audience.
Tip: How to target the correct group of keywords:
The more targeted keywords you hit, the more likely you are to get new customers from your Google Ads. When you hire our team of Google Ads experts, our job is to get you as many targeted keywords as we can.
ABOUT ACCEDOR
Accedor Marketing is a specialised marketing consultancy located in Milton Keynes.
We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing).
We specialise in Marketing Strategy, Digital Marketing and Metrics.

With over 20 years of experience in various sectors, we provide a wide range of marketing consulting for small and medium-sized businesses.
Our services include Digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, Product launch, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.
We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.
Ready to Talk?
CAN WE HELP YOU WITH SOME IDEAS?
Ready to Talk?
CAN WE HELP YOU WITH SOME IDEAS?