Google Ads, also known as Pay-per-Click (PPC), AdWords, etc., are digital advertising published on Google’s platform, aiming to display your company on a search engine’s results page.
When someone enters a term (i.e. keyword) into a search engine like Google, companies have the opportunity to bid on having their advertisements displayed on the search results page.
The company that bids the highest price for the click usually gets placed at the top of the page. And the top position gets the highest number of clicks.
How much does Google Ads cost?
Opening a Google Ads account is free but requires expertise to configure it properly.
Google Ads is a pay-per-click (PPC) advertising platform, which means that advertisers only pay when someone clicks on their ad.
How much does it cost each time someone clicks on a Google Ad?
An auction process for each keyword or phrase determines each click’s price. If there are many companies bidding for the same phrase, then the cost per click will tend to be much higher. If there are only a few companies bidding on a phrase, then the cost can be very low.