
WHY DO YOU NEED A LEAD GENERATION PROGRAM?

Lead generation is the process of attracting customers from specific channels and routing them to sales or marketing teams for conversion.
If your target audience are pet shops, and you are getting robots on your sales funnel, then those leads are less likely to convert. Therefore, your lead generation program is not working well.
Lead generation programs should always be aligned with your company strategy to avoid waste of sales resources.
These are some examples of marketing strategies to grow sales:
LEAD GENERATION vs SALES PIPELINE
The marketing lead generation is only the starting point for healthy business performance and sales growth.
A sustainable sales pipeline growth is only achieved with a targeted lead qualification process, that utilises criteria to move leads with a potential realisation, from one stage to another, making the sales team work efficiently with less waste of resources.
We focus on generating quality leads for your business (in-house or remotely), improving your business performance with fewer resources.
We’ve helped businesses around the world to grow pipeline, by creating compelling and focused demand generation strategies and tactics, leading to consistent and sustainable pipeline growth, as well as generating new revenue streams.
ABOUT ACCEDOR
Accedor Marketing is a specialised digital marketing consultancy.
We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing).
We specialise in Marketing Strategy and Digital Marketing.

With over 20 years of experience in various sectors, we provide a wide range of marketing consulting for small and medium-sized businesses.
Our services include Digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, Product launch, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.
We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.
Ready to Talk?
CAN WE HELP YOU WITH SOME IDEAS?
Ready to Talk?
CAN WE HELP YOU WITH SOME IDEAS?