construction

MARKETING FOR CONSTRUCTION COMPANIES

The construction industry’s GVA in the United Kingdom has been growing since 2009, reaching nearly 105 billion British pounds in 2016.
The sector also employs heavily. As of Q3 of 2017, there were 314,590 British construction firms, with 260 of these firms employing 300 people or more each.
These figures provided by Statista show how huge and lucrative market is.

But the larger the market, the more competitive it is.

Tough competition, high customer involvement, rapidly changing technology, and lack of specialised construction marketing agencies are some of the challenges facing an average construction business today.

Small and medium construction companies need to make an extra effort in promoting their companies to be found and get more clients.

Promoting your construction company needs to be financially viable. TV ads, magazine placements, and radio spots definitely give a high return on investment, but it might not be ideal for every size of business.

Let’s take a look at some innovative and best marketing strategies for construction companies.

COST-EFFECTIVE CONSTRUCTION MARKETING STRATEGIES

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Google My Business:

It is a fact that people are using Google Maps to find the closest gas station, restaurants, stores or any business that can meet their needs. It’s a powerful medium for marketing, so make sure that your listing shows up high in your area for your particular field of business.

By doing this, you can acquire a significant amount of traffic, without spending much on advertising. Google My Business is a credible way to establish your online presence and reach more potential customers who are looking for construction companies in Milton Keynes or in any other region you cover.

Google Ads:

Spending some money to improve your online presence gives a good return on investment, and paid Google Ads, when well managed, does not cost too much. The amount you pay depends on the click-through rate and the competitiveness of your keyword.
With Google Ads, you will see more of the benefits of your online marketing efforts and get results for the amount of money you spend. You directly pay for relevant traffic to your website. It’s a powerful marketing tool for any construction business.

Similar to organic Google Search, the choice of the keyword is very important for success. You can choose “how to build a conservatory” if you want that people searching for ways or instructions on how to build a conservatory gets directed to your page.

As we specialise in marketing for construction in Milton Keynes, we can create a list for you and manage your Google Ads.

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customer

Focus on Customer Retention:

Acquiring new customers can cost six to seven times more than selling to an existing one. Don’t forget your previous customers when marketing a new project. Take stock of the leads you lost during previous campaigns and let nothing slip through the cracks.

Find a Niche Marketing Strategy:

You probably think that if you are a small home builder, you probably can’t compete with the likes of larger construction companies.

Or can you? You can, if you follow a niche marketing strategy.

You can’t be all things to all people, so focus on a micro-market and be the best in what you do.

A good marketing strategy will reveal how you can achieve more within your niche market.

nich construction
copywriting

Optimise Content Marketing:

Content marketing can help you to showcase your services, products, business values and provide interesting information which is relevant to your potential customers. There are many platforms or channels where you can distribute your content online, such as your website, blog, social media pages and email newsletters.

Accedor specialises in marketing for construction companies in Milton Keynes or in any other area your company covers.

CRM – Customer Relationship Management system:

For some, this might sound new and expensive, but most of the construction companies are using CRM nowadays, and some of these systems are even free. These systems collect and organise information about your customer and prospects. It also connects to your website so you are notified when a new prospect or client is browsing your website, collecting the information you need and sends automated e-mails to those who will potentially buy something from you.

Accedor has long experience in implementing CRM for construction companies and builders, and we specialise in marketing for construction companies, so you can trust us to manage your marketing activities.

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web design

Build or Update Your Website:

Does your website look like it’s a blast from the past? Construction involves capital-heavy projects that require a high level of customer trust. An outdated, broken, or no website at all can quickly vent away that confidence.

The first thing about construction marketing is to think of your website as the face of your brand. For example, take a look at this project that ACCEDOR worked on. It perfectly represents the importance of a nice website.

Make sure your website looks professional, slick, and contemporary. Use interactive elements and educational content to inform the visitors about your business and services and to answer the questions they might have.

Use Social Media:

Most businesses are already using social media to interact with other business and customers and gain information.

You can create a presence on all of the social media platforms, but you should try to focus on those with the highest traffic and best relevance for your business. It can take time to grow your social media audience, but if you are persistent, you will certainly reap the benefits.

Find more information about the best social media for business here.

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google search

Optimise Your Website for Search and Conversions:

Optimise your website for SEO and conversions, so it keeps sending you a healthy flow of business leads, even when your offices are closed. You’ll need to build a sales funnel and create landing pages to capture leads.

If you don’t know what SEO is, don’t worry. ACCEDOR will help you understand every aspect of SEO. Our professional marketers will guide through the whole process.

Speaking generally, SEO (Search Engine Optimisation), is the position (ranking in Google for instance) of your construction company website when someone is searching for something related to your products or services on the Internet. The list of websites you see as a result of your search can be paid or natural (i.e. organic, unpaid).

CONSTRUCTION MARKETING IN A NUTSHELL

Construction Marketing Strategies that are trackable

The tactics you use to promote your building construction company need to be trackable and measured, meaning, you need to be able to see where your money is being spent and how many calls, new clients, and other valuable metrics are produced from your budget.

Don’t be fooled by fancy metrics. We from Accedor will use and track valuable metrics, to grow your construction business in a big way.

Construction Marketing Strategies that are well executed

Whichever marketing strategies your construction company decides to use, you need professionals who can make them happen with high standard.

We are Chartered Marketers, specialised in Marketing Strategies, Digital Marketing and Metrics.

Construction Marketing Strategies that actually work

Many construction companies we speak with don’t know where to start. They try out a bunch of different tactics that don’t produce results.

Accedor will produce a detailed report and highlight real strategies that actually produce long-term results.

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HOW TO GET MORE CONSTRUCTION PROJECTS

  • Create a new and engaging website

    If you already have one, make sure it is updated.

  • Use Google local business

    Make sure all information on the Google Local Business is updated. Add photos and hours of operation.

  • Make usage of Social Media

    This is free marketing. Make it engaging and as frequent as possible. You will get more followers if you publish constantly, but not overwhelming.

  • Send newsletters

    Your clients want to hear from you. Share useful information, not trying to sell your services, but educating your customers and giving them valuable tips.

  • Survey

    Better than guessing what your clients think about your company, ask them for an honest opinion.

  • Ask for feedback

    Feedbacks are the best publicity you can get, directly from your customers. If it is positive, thank your customers. If it is negative, thank as well, and improve your services so that it never happens again.

If you need help in implementing these actions, get in contact with usCall us now.

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    DO YOU HAVE A BIG IDEA WE CAN HELP WITH?