While concierge and hospitality professionals know this is a critical time to pivot and engage with consumers in a new way, they are facing the challenges posed by the abundance of data and how to capture and glean knowledge from it.

Let’s take a look at some innovative and best marketing strategies for concierge and hospitality services.

CRM – Customer Relationship Management system:

Knowing all possible about your client is paramount for succeeding in the concierge and hospitality business. Nowadays, companies within the hospitality and concierge sector won’t survive without a CRM system.

For some, this might sound new and expensive, but there are thousands of concierge and hospitality business, such as hotels, private clubs, etc. using CRM, and some of these systems are even free.

Most CRM systems are GDPR compliant, and they collect and organise information about your clients and prospects. It also connects to your website so you are notified when a new or existing client is browsing your website, collecting the information you need and sends automated e-mails to those who can potentially buy something or need a service from you.

Accedor has long experience in implementing CRM for concierge and hospitality businesses, and we specialise in marketing for the concierge and hospitality sector, so you can trust us to manage your marketing activities.

Google My Business:

It is a fact that people are using Google Maps to find the closest gas station, restaurants, stores or any business that can meet their needs. It’s a powerful medium for marketing, so make sure that your listing shows up high in your area for your particular field of business.

By doing this, you can acquire a significant amount of traffic, without spending much on advertising. Google My Business is a credible way to establish your online presence and reach more potential customers.

Google Ads:

Eventually, you will need to spend money to improve your online presence. With Google Ads, you will see more of the benefits of your online marketing efforts. The amount you pay depends on the click-through rate and the competitiveness of your keyword. With Ads, you get results for the amount of money you spend. You directly pay for relevant traffic to your website. It’s a powerful marketing tool for any size of business.

Similar to organic Google Search, the choice of the keyword is very important for success. You can choose “personal shopper” if you want that people searching for a personal shopper in your region gets directed to your page. As we specialise in marketing for concierge and hospitality sector in Milton Keynes, we can create a list for you and manage your Google Ads.

Customer Retention is key:

Acquiring new clients can cost six to seven times more than selling to an existing one. Don’t forget your previous clients when marketing a new service. Take stock of the leads you lost during previous campaigns and let nothing slip through the cracks.

Build or Update Your Website:

Does your website look like it’s a blast from the past? Concierge and hospitality involve customer relationship, discretion, and a high level of trust. An outdated, broken, or no website at all can quickly vent away that confidence.

Make sure your website looks professional, slick, and contemporary. Use interactive elements and educational content to inform the visitors about your services and to answer the questions they might have.

Optimise Content Marketing:

Content marketing can help you to showcase your services, your business values and provide interesting information which is relevant to your potential clients. There are many platforms or channels where you can distribute your content online, such as your website, blog, social media pages and email newsletters.

Use Social Media:

Most concierge and hospitality companies are already using social media to interact with other business and customers and gain information. You can create a presence on all of the social media platforms, but you should try to focus on those with the highest traffic and best relevance for your business.

It can take time to grow your social media audience, but if you are persistent, you will certainly reap the benefits.

Find more information about the best social media for business here.

Accedor Marketing is a specialised marketing consultancy located in Milton Keynes.

With over 20 years of experience in various sectors, we provide a wide range of marketing consulting for small and medium-sized businesses.

Our services include Digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, Product launch, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.

We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.