It is simple: Customers buy from those they can trust.
Companies become credible over its lifetime, through efforts and investments made in launching new products and improving customer service; these investments must be protected.
However, brand reputation is extremely fragile, and we have seen companies’ brands unintentionally damaged on social media, blogs and news’ sites, in a matter of seconds.
This is the reason why this topic has become a key area for many.
We are in a very competitive environment, and if you don’t control your company’s reputation, someone else will.