REAL ESTATE MARKETING
As a real estate company, you want to grow your business, and marketing plays a large role in attracting potential clients. According to Realtor, 90% of home buyers searched online during the process of seeking for a property, and only a third of the UK population is seeking help through traditional methods of real estate agents.
It’s evident there’s a market for real estate agents.
But how can you reach your prospects before your competitors?
Like every other business type, real estates are now investing in building a comprehensive real estate marketing strategy, not only to get found by new customers but also to retain your existing ones.
We know that not every business can afford to have a strong marketing plan as budget is limited; also promoting your real estate needs to be financially viable. TV ads, magazine placements, and radio spots may not make sense for your return on investment.
The good news is that there are many marketing activities that don’t need a large pocket to execute.
Let’s take a look at some innovative and best marketing strategies for real estate.
COST-EFFECTIVE REAL ESTATE MARKETING STRATEGIES
Google My Business:
It is a fact that people are using Google Maps to find the closest gas station, restaurants, stores or any business that can meet their needs. It’s a powerful medium for marketing, so make sure that your listing shows up high in your area for your particular field of business.
By doing this, you can acquire a significant amount of traffic, without spending much on advertising.
Google My Business is a credible way to establish your online presence and reach more potential customers.
Eventually, you will need to spend money to improve your online presence. With Google Ads, you will see more of the benefits of your online marketing efforts. The amount you pay depends on the click-through rate and the competitiveness of your keyword. With Ads, you get results for the amount of money you spend. You directly pay for relevant traffic to your website. It’s a powerful marketing tool for any small business.
Similar to organic Google Search, the choice of the keyword is very important for success. You can choose “newly refurbished house for sale” if you want that people searching for houses for sale that were newly refurbished gets directed to your page.
As we specialise in marketing for real estate in Milton Keynes, we can create a list for you and manage your Google Ads.
Customer Retention is key:
Acquiring new customers can cost six to seven times more than selling to an existing one. Don’t forget your previous customers when marketing a new property. Take stock of the leads you lost during previous campaigns and let nothing slip through the cracks.
CRM – Customer Relationship Management system:
Real estate is becoming an increasingly competitive industry. Forward-thinking real estate companies, with ambitions of growing their business, even in quiet times, are constantly looking for ways to better service their clients and really create a competitive edge between themselves and their competitors.
In today’s technology-driven world, client relationship management (CRM) tools play a significant role in this for real estate companies.
For some, this might sound new and expensive, but most of the real estates are using CRM nowadays, and some of these systems are even free. Most CRM systems are GDPR compliant, and they collect and organise information about your clients and prospects. It also connects to your website so you are notified when a new or existing client is browsing your website, collecting the information you need and sends automated e-mails to those who can potentially buy something from you.
Accedor has long experience in implementing CRM for real estates, and we specialise in marketing for real estates, so you can trust us to manage your marketing activities.
Build or Update Your Website:
Does your website look like it’s a blast from the past?
Many consumers search the internet to investigate properties before they buy, and Real Estate involves capital-heavy investments that require a high level of trust. An outdated, broken, or no website at all can quickly vent away that confidence.
Make sure your website looks professional, slick, and contemporary. Use interactive elements and educational content to inform the visitors about your real estate company and to answer the questions they might have.
Optimise Content Marketing:
Content marketing can help you to showcase business values and provide interesting information which is relevant to your potential clients. There are many platforms or channels where you can distribute your content online, such as your website, blog, social media pages and email newsletters.
Use Social Media:
Most real estates are already using social media to interact with other business and customers and gain information.
You can create a presence on all of the social media platforms, but you should try to focus on those with the highest traffic and best relevance for your business. It can take time to grow your social media audience, but if you are persistent, you will certainly reap the benefits.
Find more information about the best social media for business here.
Accedor Marketing is a specialised marketing consultancy located in Milton Keynes.
We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing).
We specialise in Marketing Strategy, Digital Marketing and Metrics.
With over 20 years of experience in various sectors, we provide a wide range of marketing consulting for small and medium-sized businesses.
Our services include Digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, Product launch, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.
We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.
Ready to Talk?
CAN WE HELP YOU WITH SOME IDEAS?
Ready to Talk?
CAN WE HELP YOU WITH SOME IDEAS?