brand

MAKE YOUR PRODUCTS AND SERVICES VISIBLE

A Brand is the making of an entire language for telling the outside world who you are and what you do.

An effective brand strategy gives you a major edge in increasingly competitive markets.
At ACCEDOR, we work with all sizes of businesses across all industries, from startups to large enterprises, creating visual identities and developing brand strategies. We help distil your brand identity, spread your message, and track the results, all with an eye to maximising your marketing ROI.

HOW WE WORK YOUR BRAND

We’re one of the top creative agency in Milton Keynes. This is because we have a vast multi-disciplinary team and partners that add to our branding expertise. Some inexperienced agencies focus on small visual details while ignoring the big picture of what makes your brand special, who your customers are, and how you can achieve your business goals.

ACCEDOR works with an outside-in branding process; we sit down with your top team to discuss the important stuff, before jumping into granular design and messaging work.

  • Competitive landscape
    Who are your competitors? What are they doing well? Where can you beat them out?

  • Customer landscape
    Who are your customers? What are their fears, hopes, and motivations?

  • Value proposition
    Who are you as a company? What can you offer customers that others can’t?

  • Voice & Identity
    How can you communicate your identity to customers? What’s the right tone of voice? What are the right channels?

OUR BRANDING PROCESS

Once we’ve answered all the big strategic questions, we move on to graphic design and brand visuals: your company’s skin. We create a consistent visual identity across iconography, font, logo, product photography, and video—as well as a complete visual style-guide, to reference moving forward.

  • Visual landscape
    What visual landscape does your company play in? What are other brands doing?
  • Faces and places
    What images — photographs, footage — communicate who you are? Should we use juicy photos of your food or a fireside chat-style video interview?

  • Visual identity
    Which colours, fonts, and iconography best capture your brand’s unique values, and tell your story at a glance?

  • The little picture
    At long last, we create your logo – after thoroughly getting to know your brand and landscape.

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Ready to Talk?

DO YOU HAVE A BIG IDEA WE CAN HELP WITH?

    Ready to Talk?

    DO YOU HAVE A BIG IDEA WE CAN HELP WITH?