Did you know that, on average, between 70%-80% of Facebook conversion is lost due to a lousy ad strategy?
Neither organic nor paid social media can live without the other, and a comprehensive strategy should include both.
Organic content gives you the basis that paid social media uses as a launch pad to put you in front of a targeted audience to drive specific behaviours.
Just posting on social media and hoping for the best is not an option. We, at Accedor, test, measure, and analyse the success and impact of all social media activities, to show exactly how they contribute towards your objectives.
Check our article about best practices on social media for business here.