Project Description

SORRISO DESIGN – DENTAL CLINIC

A FULL-SCOPE PROJECT

Brief

Sorriso Design is a high-end private dental clinic, located in Milton Keynes, UK. The company was founded in 2021 and quickly became a point of reference in the region by the high-level quality of services provided.

Dr Juliane and her husband Roberto approached ACCEDOR to create the brand of the new clinic, with a broad scope, from defining a name for the clinic to planning and executing all their marketing activities.

THE CHALLENGE

Dentistry is a very competitive market, while at the same time extremely regulated.

Accedor focused on creating a brand that everyone would remember. The name uses words from two different languages – English and Portuguese – and brings the result every patient wants to achieve, which is a beautiful smile that is perfect for their face.

  • Sorriso (BR) = Smile (EN)
  • Design (EN) = Desenho (BR)

How to emerge when the number of dental practices in the United Kingdom is growing at an exponential pace along with the fierce competition amongst the Dental Practices?

In a market where patients have infinite choices, it is critical to stand out from the crowd.

The solution: DIFFERENTIATE AND MODERNISE

LOGO THAT COMBINES CLASSIC CURVES WITH THE BRIGHT GOLDEN COLOUR AND HAND-DRAWN GREEN CIRCLE

THE LOGO

NEW LOGO

LOGO VARIANCES

The logo design encapsulates the fine touch of the dental treatments received by the patients with the elegance that the dental boutique is about.

The colours were chosen to reflect Dr Juliane’s passion:

  • The green reflects the location of the clinic, surrounded by the beautiful nature of Willen Lake, and the greener approach of the almost paperless clinic.
  • The gold is the colour that reflects the prime treatment and beauty of the result.

SOPHISTICATED PHOTOS WITH EDUCATIONAL CONTENT

The website uses a mix on traditional and non-traditional photos, taking the visitors to another dimension of dental treatment quality and desire.

Intuitive flip cards make life easier for visitors to find the information they are looking for.

Results

A stunning website that translates not only the prime for quality, but also attracts loads of visitors every day.

The responsive website works well in any screen size and loads extremely fast; we received a Google rate of EXCELLENT with loading time as low as 3 seconds.

Did you find this project interesting? ACCEDOR is expert in Marketing for Dentists and Dental Practices. Take a look at these best practices to promote a dental practice.

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ABOUT ACCEDOR

Accedor Marketing is a specialised marketing consultancy located in Milton Keynes.
We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing).
We specialise in Marketing Strategy, Digital Marketing and Metrics.
CIM
With over 20 years of experience in a variety of sectors, we provide a wide range of consultancy, such as digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.

We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.

Unlike many other marketing companies, we understand dentistry and know how to properly run the marketing for dental practices.

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