CROSS-SELL INSURANCE WITH TELECOM

CUSTOMER LOYALTY WITH AGGREGATED SERVICES

BRIEF

With approximately 11 million customers, Porto Seguro is one of the largest insurance companies in Brazil.
By providing its customers with a bundle of telecom services, the company achieve record customer loyalty.

THE CHALLENGE

With the ever-growing competition amongst insurance companies, Porto Seguro sought a differentiator.

The new product offered exclusive discounts such as discounted mobile packages, discounted credit cards and discounted renewal services.

THE SOLUTION

  • Marketing Consulting Workshop

  • Create a new Service that delivers DIFFERENTIATION with CREATIVITY

THE RESULT

The company grew its customer base to over 15 million customers, achieving a market share of 8.67%.

OTHER PROJECTS YOU MIGHT BE INTERESTED

ABOUT ACCEDOR

Accedor Marketing is a specialised digital marketing consultancy.

We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing).
We specialise in Marketing Strategy and Digital Marketing.

We have been providing marketing consulting services for small and medium-sized businesses across various sectors for over a decade.

Our services include Digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, Product launch, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.

We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.

Ready to Talk?

CAN WE HELP YOU WITH SOME IDEAS?