CROSS-SELL INSURANCE WITH TELECOM
CUSTOMER LOYALTY WITH AGGREGATED SERVICES
BRIEF
With approximately 11 million customers, Porto Seguro is one of the largest insurance companies in Brazil.
By providing its customers with a bundle of telecom services, the company achieve record customer loyalty.
THE CHALLENGE
With the ever-growing competition amongst insurance companies, Porto Seguro sought a differentiator.
The new product offered exclusive discounts such as discounted mobile packages, discounted credit cards and discounted renewal services.
THE SOLUTION
THE RESULT
The company grew its customer base to over 15 million customers, achieving a market share of 8.67%.
OTHER PROJECTS YOU MIGHT BE INTERESTED
ABOUT ACCEDOR
Accedor Marketing is a specialised digital marketing consultancy.
We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing).
We specialise in Marketing Strategy and Digital Marketing.
With over 20 years of experience in various sectors, we provide a wide range of marketing consulting for small and medium-sized businesses.
Our services include Digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, Product launch, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.
We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.
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