Full rebranding with new positioning

Accedor developed a marketing strategy for the dental practice, detailing all marketing steps the business needs to take to achieve its goals. We started with a full rebranding of the dental clinic, recreating its logo and developing a brand new and fully SEO-optimised website with a mobile-first approach. The new branding enhances the practice’s 26 years of heritage combined with the modernisation of its equipment and the growth of its clinical body.

Website design, management and full technical support

• Custom website design, including custom WEB colour palette
• Usage of the latest website technology for marketing for dentists, compatible with emerging mobile devices usage
• Ongoing security and technology updates
• Essential dental practice information
• Monthly content management

SEO – Search engine optimisation

• Website optimisation for higher page ranking on Google for key search terms
• Ongoing SEO monitoring and adjustments
• Frequent audit

Social Media

We’ve used our expertise in marketing for dentists in Milton Keynes to improve Dental Specialists MK presence in social media, with a new communications guideline.

• Profile reformatting
• Modernisation and frequency of posts
• Lead generation
• Re-engagement channel with existing patients

Printed assets

A full set of printed stationery was created, showing the professionalism and modernisation of the practice, including:

• Letterhead
• Business cards
• Leaflets
• Vouchers
• Internal TV film for waiting room
• Fleet branding
• External and Internal signage

CRM

• Installation of a new and fully customised CRM system to get more private patients for the dental practice.
• Integrating the CRM to the website, capturing leads from the website and attracting more patients.
• Enable the dental practice to get more private patients by targeting website visitors while browsing the new website.
• The new CRM was configured to align with the GDPR guidelines.

Newsletter

To shorten communications with its clients, we created a brand new and redesigned newsletter to spread internal news and share useful articles to the existing patients’ mailing list, in line with GDPR guidelines.

Events

• Full scope, from stand design to execution and completion
• Creation of an online lead-capturing tool
• Participation in events with the dental practice staff, promoting the dental practice and its services

Summary

Marketing matters more than ever before for dental practices, and when done correctly, it can bring in new and valuable private patients.

The competition between local dental practices is getting tough daily, and the times when dental practices just needed to wait for the patients to call are over.

Using a CRM system is critical for dental practices that want to better interact with their patients and understand their needs.

Did you find this project interesting? ACCEDOR is an expert in Marketing for Dentists and Dental Practices. Take a look at these best practices to promote a dental practice.

Accedor Marketing is a specialised digital marketing consultancy.

With over 20 years of experience in various sectors, we provide a wide range of marketing consulting for small and medium-sized businesses.

Our services include Digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, Product launch, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.

We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.

Unlike many other marketing companies, we understand dentistry and know how to properly run the marketing for dental practices.