Project Description
EMAIL MARKETING FOR A REVOLUTIONARY WHEELCHAIR
HOW WE TACKLED THE BRIEF GIVEN TO US
BRIEF
Rowheels Inc. was founded in 2011 with the goal of developing the reverse propulsion wheel concept into a commercially viable product that could help users suffering from repetitive stress injuries of the shoulder.
Rowheels approached us to create a newsletter for the launch of its new product, Rowheels Revolution 1.0 Wheelchair.
THE DELIVERABLES
Email Marketing is still one of the best channels for marketing communications.
Its conversion rate is 3 times greater than Social Media. When you consider the click-through, this number is even higher, being 22.86% for email marketing against only 0.58% for social media.
Email marketing is definitely a winner.
We have been producing email marketing for Rowheels for the last two years with great results, using Zoho Campaigns.
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ABOUT ACCEDOR
| Accedor Marketing is a specialised marketing consultancy located in Milton Keynes. | |
| We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing). We specialise in Marketing Strategy, Digital Marketing and Metrics. |
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| With over 20 years of experience in a variety of sectors, we provide a wide range of consultancy, such as digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.
We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years. |
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