Things we have considered to produce high-quality material are:
Audience: we analysed CNH’s target audience for the material, in terms of gender, age and how CNH’s services fulfil their needs, to then decide by colour the message, design, tone and voice.
Purpose: What was the role of the brochure? It’s very important to understand the purpose to ensure the material fulfils it adequately.
Copywriting: Good writing drives sales, so we needed to speak in the language of CNH’s customer, to keep them informed, and mainly, influence them.
Design/Layout: With all the effort put in the writing, we can’t neglect the design. While it’s the writing that carries the majority of the meaning and message of your brochure, the design dictates its pull on the customer and usability – and supports and encourages the call to action.