Project Description

DIFFERENTIATED TELECOM SERVICES

HOW WE TACKLED THE BRIEF GIVEN TO US

claro

BRIEF

With approximately 59 million subscribers, Claro is Brazil’s second-largest mobile operator.
The Telecom service provider offers mobile, satellite-television, fixed and broadband services across the country.

THE CHALLENGE

With the ever-growing competition amongst telecom operators, Claro was seeking for a new product to launch.

The new product would be focused on a brand new service that was never done before in the country by any other service provider, demonstrating the company’s leadership and innovation to its subscribers.

THE SOLUTION

  • Marketing Consulting Workshop

  • Create a new Service that delivers DIFFERENTIATION with CREATIVITY

THE PROJECT

Most of the telecoms services offered in the market were focused on four factors:

  • Price: How much customers pay for the services
  • Volume: What is my broadband utilisation limit
  • Speed: What speed I need and how much I pay for faster speeds
  • Device: What device is been used (Smartphone, tablet, dongle.)

Our focus on the workshop was to consider two different approaches when creating a new service.

  1. Think outside the box. But we needed to think outside these four boxes and offer something which focused on something else.
  2. Consider the four factors above but launch something revolutionary.

Claro decided by the second approach.

RESULTS

The workshop resulted in the creation of a revolutionary product, that did not exist at that time, focused on the AAA customer base, with all-inclusive data plan which enabled their top-rated customers to enjoy free internet 24/7 not only in Brazil but also around the world.

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ABOUT ACCEDOR

Accedor Marketing is a specialised marketing consultancy located in Milton Keynes.
We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing).
We specialise in Marketing Strategy, Digital Marketing and Metrics.
CIM
With over 20 years of experience in a variety of sectors, we provide a wide range of consultancy, such as digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.

We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.

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