COMPANHIA DA VACINA – E-COMMERCE
E-COMMERCE FOR THE VACCINATION CENTRES IN BRAZIL
Brief
Companhia da Vacina is a group of vaccination centres in Brazil. They work with the highest quality immunobiological vaccines that are regulated by the Ministry of Health of Brazil.
The company was founded in 1998 and is one of the most important vaccination centres in the region.
Mr Gibson approached ACCEDOR to re-create their website, adding the e-commerce functionality as they wanted to expand and start selling vaccines online.
THE CHALLENGE
Health services is a very regulated market, and immunisation is now on everybody’s mind since the Coronavirus pandemic started in 2020.
Accedor focused on creating a website that contained all the elements of the corporate image, where other businesses could find useful information to vaccinate their staff, for example (B2B), but also that contained attractive elements to the consumer (B2C).
Vaccines cannot be bought for self-immunisation; an authorised nurse must give vaccine injections, so the challenge was how we could offer products that people would buy but needed to drive to the vaccination centres to receive them.
The vaccination in the residence was the solution.
In a market where customers have infinite choices, standing out from the crowd is critical.
The solution: A MODERN, ATTRACTIVE AND RESPONSIVE WEBSITE / E-COMMERCE.
A MODERN LAYOUT THAT ENTERTAINS AND INFORMS
The website uses a mix of elements, such as roll-over banners and icons, attracting more visitors and encouraging them to buy.
Intuitive flip cards make life easier for visitors to find information about the vaccination according to age.
Results
A stunning website/e-commerce that combines convenience with modernity and attracts many visitors daily.
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ABOUT ACCEDOR
Accedor Marketing is a specialised digital marketing consultancy.
We are Qualified Chartered Marketing Professionals and Registered by the CIM (Chartered Institute of Marketing).
We specialise in Marketing Strategy and Digital Marketing.
With over 20 years of experience in various sectors, we provide a wide range of marketing consulting for small and medium-sized businesses.
Our services include Digital transformation, Branding, Website and Ecommerce, SEO, Marketing Strategy, Temporary Marketing Director Allocation, Product launch, implementation, migration and training in CRM, Social Media and Marketing Content (Copywriting), among others.
We have been helping companies explore the benefits of personalized marketing campaigns and strategies for many years.
Unlike many other marketing companies, we understand dentistry and know how to properly run the marketing for dental practices.
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