Health services is a very regulated market, and immunisation is now in everybody’s mind since the Coronavirus pandemic started in 2020.
Accedor focused on creating a website that contained all the elements of the corporate image, where other businesses could find useful information to vaccinate their staff for example (B2B), but also that contained attractive elements to the consumer (B2C).
Vaccines cannot be bought for self-immunisation; vaccine injections must be given by an authorised nurse, so the challenge was how we could offer products that people would buy, but needed to drive to the vaccination centres in order to receive them.
The vaccination in the residence was the solution.
In a market where customers have infinite choices, it is critical to stand out from the crowd.