Health services is a very regulated market, and immunisation is now on everybody’s mind since the Coronavirus pandemic started in 2020.
Accedor focused on creating a website that contained all the elements of the corporate image, where other businesses could find useful information to vaccinate their staff, for example (B2B), but also that contained attractive elements to the consumer (B2C).
Vaccines cannot be bought for self-immunisation; an authorised nurse must give vaccine injections, so the challenge was how we could offer products that people would buy but needed to drive to the vaccination centres to receive them.
The vaccination in the residence was the solution.
In a market where customers have infinite choices, standing out from the crowd is critical.