EMAIL MARKETING FOR A REVOLUTIONARY WHEELCHAIR HOW WE TACKLED THE BRIEF GIVEN TO US BRIEF Rowheels Inc. was founded in 2011 with the goal of developing the reverse propulsion wheel concept into a commercially viable product that could help users suffering from repetitive stress injuries [...]

CROSS-SELL INSURANCE WITH TELECOM CUSTOMER LOYALTY WITH AGGREGATED SERVICES BRIEF With approximately 11 million customers, Porto Seguro is one of the largest insurance companies in Brazil. By providing its customers with a bundle of telecom services, the company achieve record customer loyalty. [...]

DIFFERENTIATED TELECOM SERVICES HOW WE TACKLED THE BRIEF GIVEN TO US BRIEF With approximately 59 million subscribers, Claro is Brazil's second-largest mobile operator. The Telecom service provider offers mobile, satellite-television, fixed and broadband services across the country. THE CHALLENGE With the ever-growing [...]

LEARN MORE ABOUT YOUR CLIENTS THAN EVER When a company is interested in knowing all about its customers, it is when the CRM (Customer Relationship Management) system takes place. The concierge division of CNH wanted to have a new CRM system implemented, to understand their customer behaviour, purchasing patterns and [...]