The construction industry revolves around relationships. Clients often award expensive, high-profile projects based on how well they know and trust a firm.
Each point of communication with a client will strengthen or weaken that trust. That’s why it’s crucial for client-facing staff to know the full picture of their firm’s relationship with a client, but many construction firms still rely on tools like Outlook and Excel to track this information, resulting in employees working from multiple, disparate documents … none of which provide an accurate, up-to-date picture of the firm’s current relationships.
Without a clear understanding of previous conversations, employees often repeat questions or make contradictory promises, which can damage a firm’s reputation with clients and partners. A construction-centric, such as Zoho CRM can eliminate this issue by making accurate, up-to-date and actionable relationship easily accessible.