Using only machines and software to understand customer behaviour and how people buy goods and services is irrational.
Can machine learning and software really predict customer behaviour and purchase patterns?
Hiring a Consultant vs a Full-time employee
This blog addresses the list of benefits of hiring a consultant vs a full-time employee. Companies well informed about the pros and cons make better decisions.
Top 10 Social Media for Business
Social Media was originally seen as a new idea to promote business, but in recent years it is no longer optional and became a necessity for marketers and businesses. Check this article to learn more about using Social Media in Business.
Why Should Your Company Consider Outsourcing a Marketing Director?
Hiring full-time marketing staff can be costly, and in some cases, not feasible for small and medium companies. The alternative can be outsourcing. Read more about it in this article.
The Tone of Voice on E-mail Communication
There are many things to be considered when sending out e-mail marketing campaigns. Learn more about it on this article.